Adobe faced challenges in leveraging analytics to drive sales growth and improve customer retention. Despite being a leading player in the digital experience space, Adobe's sales force lacked the advanced analytics capabilities needed to fully capitalize on their market potential. The objective was to transform Adobe's sales analytics capabilities to drive smarter sales strategies, enhance customer engagement, and ultimately boost revenue.

Wells Fargo faced a challenge in identifying areas of growth opportunities within their extensive and complex operations. The goal was to uncover these opportunities using data analytics to drive strategic decision-making and operational improvements. This required a thorough analysis of their business processes, risk management practices, and overall operational efficiency.